Coverage that money cannot buy.
We build working relationships with the journalists who cover your category, bring them angles matched to their beat, and follow through on every promised asset and deadline.
Coverage written by an independent voice.
Media relations converts your announcements, data, and points of view into coverage written by independent journalists, which is why readers believe it. The work is targeting and craft: knowing who covers your category, reading what they publish, and pitching angles matched to their beat rather than sending mass emails.
No ethical agency promises a set number of placements, because publishing decisions belong to newsrooms. What we commit to is the quality of the work: current target lists, one-to-one pitches, disciplined follow-up, and honest advice on which stories have real potential before budget is spent chasing them.
What the service covers.
Angle development
Announcements, data, and expertise shaped into pitches matched to the topics each journalist covers.
Media list building
Curated lists of the journalists and outlets that genuinely cover your space.
One-to-one pitching
Personalised pitches with the assets and access a reporter needs to say yes.
Interview preparation
Spokespeople briefed, talking points prepared, logistics handled.
Rapid response
Reactive commentary placed while a breaking story is still open.
Coverage reporting
Coverage, share of voice, and message pull-through reported against your goals.
Make an enquiry.
Describe what the brand should be known for. The response includes the outlets worth reaching, a plan, and an indicative price.